How To Create A Brand Mood Board In 5 Easy Step (FOR FREE!)
If you become paralyzed at the idea of coming up with a brand identity for your business, online shop or passion project, that it totally understandable. There is a great deal of ground to cover when crafting an image for your company: you have to design a logo, choose the color scheme, make appropriate font selections…and those are just the basics. It might even seem like it’s not worth the time or the effort. (Spoiler alert: It is.)
And I get it. I mean, as a business owner myself, I am well aware of how busy life can get. Who has time to think about serif versus san serif fonts? There is hustling to be done! But a solid and consistent brand identity is a crucial part of running a business that people can trust and rely on. In fact, solidifying a brand identity when getting your company off the ground means a good chunk of work gets done for you. Consumers are more likely to try out your new item or service if they can get a feel for what you bring to the table with just a one second glance.
Okay, we’ve convinced you. You’re on the brand identity train, and you want to start building a look for your business. But where do you even begin?
Enter: the mood board. A mood board can be defined as:
The arrangement of images, materials, pieces of text, quotes, textures and other items intended to evoke or project a particular style or concept.
The good news is that creating a mood board in the digital age is easier than ever. Thanks to sites like Pinterest, Instagram and Unsplash (just to name a few!), virtually collecting fitting elements for your mood board is as simple as a couple of clicks.
5 Simple Steps to Creating a Mood Board
Step 1 : Create a Pinterest account if you don’t already have one. It’s free and easy process.
Step 2 : Create a board within Pinterest and give it a name related to your brand. This is where your mood board will live! You can keep this board public or set it to private.
Step 3 : Start pinning! The best way to use Pinterest for creating mood boards is by using the search tool. Type in a search term related to your brand (for instance, “design” or “dance” or “dude ranch.” When you see pins that look and feel right for your brand, add it to your mood board.
Step 4 : Move beyond Pinterest for depth and breadth. Expand your search to Instagram’s hashtag search feature, Flickr, Unsplash, Behance and Dribble to locate items that are an ideal fit for your brand. Get creative about where you look for inspiration, and you’ll be surprised at what the results may yield.
Step 5 : Prune your board. After you’ve nuts pinning anything and everything that might be a good fit for your brand, edit down the number of pins by eliminating those that don’t feel quite right. This allows you to better hone the look and feel you are aiming for.
And that’s it! Five simple steps, and you’ve got yourself a mood board that, at a glance, gives you and your clients a snapshot look at what your business represents. It really is that easy.
Keep in mind that this should be a fun exercise that is driven by gut reaction more than carefully thought out analytical choices. Does the image or phrase make you feel something? Does it capture the essence of what you are trying to convey with your project? Those are the elements that you want to snag. Mood boards are about precisely that: evoking a mood.
Which brings us to an important caveat: creating a mood board is not a literal reflection of your company or project. If you are a baby photographer, you don’t need to fill your board with baby pictures. If you work in coffee sales, you don’t need a board full of latte art! Instead your board might include photos of fabrics that evoke that feel you are hoping to convey with your brand or fonts that speak the message you’d like to get across. The mood board exists to be an example of the overall feeling you want your clients to have when they see any part of your business, whether it’s your logo or packaging or blog post.
You know best what your company should present to the world. By creating a mood board, you get to decide the ideal aesthetic for your personal project, and then use that aesthetic to communicate what it is that you want to those you want to reach.