Tailored to Fit Your Business
Businesses and their owners are all different and they rarely ever fit perfectly into predefined boxes. Fortunately, we can make that work in our favor by embracing collaboration. Sometimes all it takes is a quick chat with a like-minded professional to find answers those abstract questions and gain clarity about the next steps you should take towards your goals.
Initial consultations are always free and encouraged!
A brand is so much more than a logo or a pretty font. At its heart, the purpose of a brand is to convey a sense of consistency and familiarity. A good brand will bring comfort and trust to the audience. The logo, fonts, and colors are all just building blocks. The magic lies in finding the right blocks that fit together to construct the perfect brand for your business goals.
Brand identity includes the following:
- logo variation(s)
- color palette
- style guide
- social media assets (up to 4)
Your website is the digital home for your business. It's a place for you to warmly welcome in your community from all points of the internet. And like any lively home, the hustle and bustle of everyday life should be as easy and effortless as possible. Squarespace makes it easy to keep your digital home looking clean and fresh (hello, new brand) while also easy to keep up to date.
Your website is built + hosted on Squarespace and include these pages:
No two businesses are alike. Some make physical products, some digital, some dabble in a bit of both. No matter what, we'll explore your business needs, collaborate, do a little brainstorming and figure out what additional design items will best help you meet your business goals.
Additional design examples:
- business cards
- stickers / labels
- hang tags
- postcards / thank you cards
- pdf workbook
Heather Allison, Dearest & Darling
"Elissa is AMAZING. I couldn’t have been happier with the process and end result. She created a beautiful logo design, website, and supplemental brand assets for my wedding planning business. All of which far exceeded my expectations. She had really quick turnaround time with all drafts and revisions, and always made me feel as if she truly cared about my business. I never felt like I was just another project with her. I can’t rave enough about my experience with Elissa and highly recommend her to anyone looking for help with company design elements."
What to Expect
Consistent structure allows me to create with ease, so I follow the same workflow process for every client project, regardless of size or scope.
I begin every project in the same way; by consulting and collaborating with YOU. We'll discuss your business, your goals, your vision and get to know each other. This is a perfect time to ask me any questions you may have. I'll create a tailored project proposal after our chat and you can sign off on it and submit a 50% deposit to reserve your spot on my calendar.
My first step in the creative process is always to get inspired. I'll review your homework and Pinterest board and put together an inspired mood board to get my creative juices flowing. Then I'll craft a few logo design options from which you can choose one or provide constructive feedback for one round of revisions.
After receiving your feedback and approval, I polish your final logo design and create a few variations and a simple brand mark. I pair typefaces, layout the color palette, create patterns and icons as necessary, and pull together other brand elements to create your tailored style guide.
Once you sign off on the style guide, I get to work building the collateral designs, including the website & social media assets. I'll share my progress with you so you have time to request any minor revisions.
All of the design work is finished (woo!), now it's time to bring the website to life. I'll build a customized Squarespace website based on your new brand identity. This will be done in a testing state, so I can work out any bugs and make sure your audience only ever views your polished, professional website.
We did it! Everything is in place and your brand identity is out there sharing your story with the world. I'll write about the creative process behind your brand on my blog and share it across social media.
Getting excited yet?
You work hard to share your story, your brand and website should too.